35-50
Reinvention isn't comfortable.
- At 35, Stress landed me in the hospital.
- At 45, I was an executive at a Fortune 100 company.
- At 50, I ran 12 marathons in 12 months.
ABOUT DANNY
The Story Behind the Thinking
I’ve built businesses, run marathons, changed careers, and started over more times than I can count. None of it was part of the plan.
But every experience taught me the same thing:
Life doesn’t move forward until your perspective does.
WHAT I BELIEVE
We don’t make decisions based on reality.
We make them based on how we see reality.
- Clarity matters more than certainty.
- Stress reveals the thinking patterns we're running on autopilot.
- Better thinking creates better lives.
My mission is simple: helping people think and act clearly so they can live intentionally.
THE JOURNEY
A life built in the grey.
50s
Betting on a crazy idea.
- At 52, I changed careers.
- At 53, I started eating plant-based.
- At 54, I started Before the Butcher.
Today
Turning experience into impact.
I speak. I coach. I write.
I challenge people to think about the way they think — so they can make clearer decisions, navigate what’s next, and build a life they’re proud of.
ALONG THE WAY
Some of the places this path has taken me.
International
Keynote Speaker
Media Contributor
& Guest
Industry Panels
& Advisory
Award-Winning
Entrepreneur
30+ Years in Business & Leadership 
Founder, Before the Butcher 
Author, Enter the Grey Zone 
Advisor to Founders & CEOs 
Coach & Team Trainer LIFE OUTSIDE OF WORK
Family. Adventure. Curiosity. Always learning.
Thanks for being here.
If there’s one thing I hope you take away, it’s this:
The way you’ve always thought isn’t the only way to think.
Sometimes one new perspective changes everything.
If that’s the kind of conversation you’re looking for, you’re in the right place.
